Client Spotlight: Kaleidoscope Management Group
To help shine a light on the work that drives our community forward, we will be spotlighting some extraordinary clients with which we have had the honor of working with.
Today, we’re talking to the CEO and Founder of Kaleidoscope Management Group, Cabanne Howard.
Q: Tell us about Kaleidoscope Management Group.
Kaleidoscope Management Group (KMG) is a leading digital marketing & communications firm, with over 50 years of collective experience, headquartered in the city of Saint Louis. We possess breadth & depth of experience in the St. Louis region and specialize in digital marketing & communications for companies in a wide range of industries and size (from midsize to Fortune 100). We bring a proven track record for delivering high-quality results, through tailored marketing solutions aligned with each client’s unique business goals.
Q. How did you first get the idea to start KMG?
I started the company to be the firm I wish had existed when I was a client, looking for a marketing partner. And to be the place I would have liked to work for when I was an employee. That meant a place that prioritizes relationships and results in equal measure. Following my job in global communications at a large, publicly-traded company, I decided to venture out on my own. My first client was my former employer and we have grown from there.
Q: Please tell us about Kaleidoscope Management Group services.
Digital is the future of marketing. This is certainly true at KMG. We work closely with our clients to align our services helping them achieve their business goals. Our clients’ business challenges become our business challenges. Our marketing expertise and capabilities include: Digital Strategy and Execution (Social Media Management, Email Marketing, Text Message Marketing) Complex Stakeholder Engagement, Graphic Design & Content Development and Project Management.
Q: Explain to us the KMG process when partnering with a business.
From the first meeting with a prospective client, we take the time to listen carefully to a business owner/leader’s definition of success. Our LEGUP framework is core to how we deliver excellence for our clients. Once we are retained, we establish clear and specific goals with this definition in mind and establish processes and ensure that our efforts and strategy align with their expectations in a measurable way.
Our services are customized to help businesses achieve their goals. We do not believe in a one-size-fits-all approach. Some clients need all of our services, others might only need strategy and social media management. Our firm is set up to allow this flexibility.
A major competitive advantage at KMG is that we work swiftly. If a client has experienced other marketing firms who say it will take months to get up the curve, they will not experience that with KMG. We pride ourselves on our ability to jump in and roll up our sleeves quickly. We start with developing an actionable marketing roadmap with key deliverables tied to metrics. Once the roadmap is in place, we agree on the service mix and get to work. Our clients report often how refreshing it is to have a firm that is both strategic and thinks big with them but can also execute and handle the tactical elements of the agreed upon strategy. That’s us!
Q. Why is it important to you to have partners like Jim and Concannon Insurance Agency as the leader of KMG insurance?
As a business owner, I have experienced many insurance agencies and I can say with confidence that the Concannon Insurance Agency is far and away the best I have come across. I am extremely busy running my business so the peace of mind that Tim Wells and others on Jim’s team brought when handling our commercial insurance was greatly appreciated. They view business through the same lens as we do: placing a premium on relationships and results. I can’t recommend Jim and his team highly enough. I know that if I need to expand coverage, file a claim or ask a question, I have a direct dial to a friendly, professional voice with helpful answers. That’s invaluable.
To hear from the CEO and learn more about Kaleidoscope Management Group, click here or visit their website.
